Britvic Denies Copyright Infringement Claim Over Cabin Photo
J2O manufacturer Britvic has been accused of using a photograph without the permission of its owners to promote a competition. Amanda and David Robinson, operators of the Magic Mushroom Cabin in Dodford, Northamptonshire, claim that Britvic used an image of their glamping site without authorisation.
Britvic, headquartered in Hemel Hempstead, Hertfordshire, acknowledged using the photograph but denied that either claimant's authorisation was necessary for its use.
The Robinsons have filed documents in the High Court seeking thousands of pounds in lost profits and additional damages. A hearing regarding the claim has not yet been scheduled.
Legal Arguments Presented by Both Parties
Britvic's barrister, Laura Adde, challenged the Robinsons to prove their ownership of the photograph's copyright.
"It is not admitted that the defendant has infringed the claimants' copyright in the photograph as alleged or at all.
Even were liability established, it is denied that either claimant would be entitled to the level of damages sought."
On the other hand, the Robinsons' barrister, John-Paul Tettmar-Saleh, stated that they should receive approximately £6,500 in damages for lost profits, in addition to the fee they would have charged Britvic for permission to use the photo.
Their legal team indicated that the image in question was taken by Amanda Robinson in 2017 and was used by Britvic during its summer hangout competition, which ran from July to September 2025.
Britvic, which also produces Robinsons squash, Tango, and other soft drinks, admitted to using the photo to promote the competition across various platforms including its competitions page, the J2O Amazon store, as well as online and in-store advertising.
Tettmar-Saleh criticised the lack of credit given to the Robinsons in any of the advertisements, describing the use as a "flagrant" breach of copyright.
In response, Adde argued that the use of the photograph did not cause any cancellations of bookings at the cabin, and therefore the claimants are not entitled to compensation for hypothetical bookings.
"The defendant's use of the photograph did not result in the cancellation of any bookings of the cabin, and the claimants are not entitled to claim for imaginary bookings.
The claimants have failed to provide any particulars explaining how any profits generated by the competition would be attributable to the use of the photograph."
Adde also denied that the alleged copyright infringement was "flagrant."
The High Court hearing for this claim is still pending.
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: J2O maker Britvic is sued by glamping cabin owners.
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