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Gen Z Drives Surge in Birdwatching at UK Nature Reserves

Birdwatching among Gen Z in the UK has surged over tenfold since 2018, with over 700,000 young people engaging in the hobby. RSPB initiatives and social media sharing are fueling this growth, promoting nature connection and mental wellbeing.

·4 min read
BBC A young woman in a black hat and sunglasses is leaning on a shelf inside a bird hide. She has a set of binoculars hanging around her neck. There is moorland visible in the background.

Rise in Younger Birdwatchers at UK Reserves

Managers at one of the UK's largest bird sanctuaries have reported a "significant increase" in the number of younger visitors engaging in birdwatching activities.

Poppy Rummery, a visitor manager at RSPB Bempton Cliffs in East Yorkshire, noted that younger people are increasingly aware of the benefits of spending time outdoors and "experiencing nature."

A woman wearing glasses and a blue fleece is standing in front of a fence. The sea is visible in the background.
Poppy Rummery, from RSPB Bempton Cliffs ,says the reserve is "working hard" to encourage younger visitors

Research conducted by the RSPB indicates that over 700,000 individuals aged 16 to 29, collectively known as Gen Z, regularly participate in birdwatching across Britain. This figure represents more than a tenfold increase since 2018.

Young Birdwatchers Connect with Nature and Community

Emily Askew, a 28-year-old birdwatcher from Skegness, Lincolnshire, expressed that the younger generation is seeking to reconnect with the natural world and generally demonstrates strong environmental concern.

"I think we are just trying to connect to the outside world and Gen Z'ers are generally very caring about the environment."

Askew is among several young birdwatchers who actively share photos and videos on social media platforms. She has amassed over 20,000 followers on Instagram.

She frequently visits Gibraltar Point, a nature reserve adjacent to the Wash, and has observed a "marked increase" in interest among her peers toward nature and birdwatching.

RSPB Initiatives and Accessibility of Birdwatching

The RSPB recently introduced a new initiative granting free admission to its reserves for individuals aged between 16 and 24.

Rummery described birdwatching as an accessible hobby, emphasizing that it does not require expensive equipment to begin.

"It doesn't require the use of a lot of expensive equipment, you don't necessarily need to have any equipment to start off with,"
"Younger people now really want to get out into nature, learn to identify birds, improve their physical and mental health."
A large white bird with black wing tips and a yellow neck is flying over the sea. There are other white birds in the distance beneath it.
RSPB Bempton is home to thousands of seabirds including gannets.

Jess Painter, 24, a member of the RSPB's Youth Council, has noticed an increase in young birdwatchers, with knowledge and enthusiasm being shared innovatively through social media.

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"When I'm watching birds, I'm not thinking about anything else – it's a moment of peace and a way to reconnect with nature and with myself,"

she added.

Research Highlights Growth in Birdwatching Hobby

The RSPB stated that research commissioned from analytics firm Fifty5Blue identified birdwatching as the second fastest-growing hobby among Gen Z, following jewellery making.

More than 24,000 respondents participated in a questionnaire regarding their hobbies.

The findings revealed a 47% increase in birdwatching participation across all age groups between 2018 and 2026.

The RSPB estimates that there are now over four million birdwatchers in Britain, up from 2.7 million eight years prior.

Specifically, the number of Gen Z birdwatchers rose from approximately 61,000 in 2018 to 724,000 currently.

Two people wearing coats are sitting next to each other inside a wooden hut. They are looking out through a gap in the hut at two bird feeders in a woodland setting.
The RSPB says there has been a "dramatic increase" in interest in birdwatching

Expert Perspectives on the Trend

Molly Brown, a 29-year-old wildlife adviser at the RSPB, expressed enthusiasm about the growing involvement of young people in birdwatching.

"It's brilliant to see so many young people choosing to get into birdwatching.
"This new research shows that watching birds is no longer a niche or old-fashioned pastime and is attracting a younger, more diverse crowd."
"It's something that everyone can do, no matter how much or little they know about birds. It'll inspire you to get outside and discover beautiful green spaces, exercise and generally slow down, which everyone can benefit from."

Amir Khan, a doctor, broadcaster, and president of the RSPB, highlighted the positive effects of birdwatching on wellbeing.

"Hearing birdsong, especially during the dawn chorus when they're at their loudest and most beautiful, can produce more serotonin and make us feel good."

Listen to highlights from Hull and East Yorkshire or Lincolnshire on , watch the latest episode of Look North.

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This article was sourced from bbc

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