Positives for Tourism Despite Iran War Uncertainty
A "good start to the year" for Jersey's tourism sector has been jeopardized by "price increases and a massive amount of uncertainty" following the outbreak of the Iran war, according to Jersey tourism leaders.
Since the conflict began on 28 February, disruptions to oil and gas shipments through the vital Strait of Hormuz have led to cost-of-living pressures affecting the island.
The Jersey Hospitality Association noted that the situation has had "significant impacts" on the sector, while Seymour Hotels reported a notable rise in fuel surcharges on food and drink deliveries in recent days.
Despite the anticipated increase in costs, both organizations agreed that Jersey might benefit from travelers' reluctance to undertake long-haul journeys.
'A Safe, Short Break'
Marcus Calvani of the Jersey Hospitality Association stated that the opening months of the year had been more profitable than the same period in 2025.
However, he acknowledged that the escalation of geopolitical tensions has "understandably caused significant impacts," resulting in a mixed outlook for the industry.
"There's confidence, consumer confidence, price increases and a massive amount of uncertainty,"
"At the moment, things are still looking good - [but] probably not as good as we would have hoped them to have been, understandably."
Recent reports indicate that British holidaymakers are seeking "reassuring alternatives to avoid travel through the Middle East."
"Is Jersey a good place to capture people for a safe, short break who would've otherwise been going elsewhere? Absolutely,"
"So we've got to look at the positives and act on them as well."
Matt Seymour, managing director of Seymour Hotels, anticipates continued cost increases.
"We've already been given notice by suppliers and partners to expect some price increases,"
"A local food and beverage supplier has recently explained to us that they have been notified of fuel surcharges on delivery to the island, and we can expect that will get passed onto us."
Nonetheless, Seymour concurred with Calvani that the global situation also presents an opportunity.
"The cost of flights is going to prove problematic for those who want to travel long distance..."
"How much advantage Jersey can take from that is to be seen, so we'll have to keep an eye on that."
