Welsh Labour Leader Emphasizes Patriotism Amid Political Challenges
Eluned Morgan, the leader of Welsh Labour, has positioned her party as a patriotic defender of Wales as it confronts significant competition from Plaid Cymru on the left and Reform UK on the right.
At the launch of Welsh Labour’s Senedd election campaign, Morgan stated:
“Welsh will always be proud to be patriots and to stand up for our country. I’ve always been a patriot. It is absolutely central to my core political beliefs.”
The campaign launch took place at the market in Newport, south-east Wales, a site historically significant for the Chartists’ 1839 march demanding democratic reform. Morgan reflected on this legacy, saying:
“When you look back now, you see what they really were: patriots. People who loved their country enough to want it to be better. That is the kind of patriotism I believe in.”
Welsh Labour’s Distinct Identity and Leadership
When questioned about her stance on Keir Starmer’s likely continuation as prime minister ahead of the May Welsh parliament elections, Morgan responded affirmatively:
“Yes.”
She further emphasized the distinctiveness of Welsh Labour, stating:
“Welsh Labour has a distinctive identity.”
Regarding Starmer’s support for “defensive” strikes against Iran amid the US-Israel conflict involving Iran, Morgan remarked:
“It’s important we stick to the legal position. That was a defensive position. I’d be very concerned if we got anywhere near getting into an aggressive position.”
Addressing Criticism and Policy Promises
Welsh Labour faces criticism for its century-long dominance in Welsh politics without fully resolving issues such as NHS waiting lists, education standards, and economic challenges.
Morgan explained that previous Labour-led Senedd governments prioritized shielding Wales from UK Conservative administrations, describing this as phase one: “protecting,” with phase two being “building.”
Among the commitments announced at the campaign launch was a “new deal for the NHS,” which includes a £4bn investment plan over the next decade. This plan covers replacing the University Hospital of Wales in Cardiff, redeveloping Wrexham Maelor hospital, and funding a hospital development in west Wales.
Morgan also pledged initiatives such as cheaper bus fares, lower energy bills, a lifelong training guarantee, and enhanced measures against polluters.
Additionally, she set ambitious social targets: ending homelessness by 2034 and ensuring no child is accommodated in bed and breakfast housing by 2030.


Critique of Opponents and Campaign Strategy
Highlighting Welsh Labour’s experience in governance, Morgan criticized her opponents in the Senedd election, particularly Plaid Cymru and Reform UK, accusing them of lacking seriousness.
She stated:
“You cannot fix waiting times with a hashtag. You cannot grow wages on TikTok. You cannot build a hospital with a committee. You need a plan. You need priorities. You need delivery.”
Morgan criticized Plaid Cymru’s recently published manifesto, describing it as “plans about plans,” and noted the party’s focus on independence if elected:
“They will start planning it from the day they get into power. Committees, commissions, white papers, timetables, political energy pour into separation.”
She also accused Reform UK of threatening the NHS, stating:
“What we are seeing around us, in Wales, and across the UK and right around the world, is a politics that is louder than it is wise. Angrier than it is useful. More interested in performance than in progress. Reform offers rage. Loud rage. But no real answers, beyond a reckless plan that would rip up the NHS as we know it.”







