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Wales' Vast Brycheiniog Tawe Nedd Constituency Challenges Senedd Parties

Brycheiniog Tawe Nedd, one of Wales' largest constituencies, spans 1,370 sq miles, presenting unique challenges for candidates and elected members in engaging and representing its diverse communities.

·5 min read
Getty Images A view from a mountain looking down on a town

Wales' Largest Constituency Presents Unique Election Challenges

This Welsh Parliament election differs significantly from previous ones.

There are more Senedd members to be elected, a revised voting system, and newly defined, larger constituencies.

One of the largest constituencies is Brycheiniog Tawe Nedd, which extends from Swansea in the south-west to Knighton in north-east Powys.

Covering approximately 1,370 square miles, it is comparable in size to Cornwall and requires an 84-mile, two-hour drive to traverse from one end to the other.

Given its vast size, the question arises: how can candidates effectively campaign and represent all constituents if elected?

To explore this, I travelled across the constituency to meet several candidates in what is the third largest of Wales' 16 constituencies.

In Talgarth, at Gwernyfed Rugby Club, I met James Evans, Reform UK's lead candidate.

"I'm the vice chairman here and I team manage a couple of the teams here, so it keeps me busy," he explained.

When asked about his plans to engage with constituents if elected on 7 May, he acknowledged the logistical challenges.

"It is a huge patch. No good having an electric car, it would probably run out by the time you got from north to south," he said.
"But, you know, it is important you get out and meet people, get to community events as much as you can."

He admitted that covering such a large geographical area would be difficult.

If the constituency's size complicates candidates’ outreach, it will also pose challenges for the six Senedd members elected to represent it.

The Brycheiniog section of the constituency is predominantly rural and relatively affluent, with tourism and agriculture as key economic sectors.

This area has historically supported the Liberal Democrats or Conservatives.

However, the Green Party is actively targeting this seat, with its lead candidate, Nathan Goldup-John, outlining his approach.

"I can't lie and say I haven't thought about it," he said.
"I think the best way to do that is to have touring hubs, and I'd make sure that every other weekend or every weekend I'd go to a different town or settlement within the area."
A man, James Evans, smiling at the camera
James Evans says the constituency is "a huge patch" where reaching voters has difficulties
A man with a moustache and light brown hair, Nathan Goldup-John, is smiling.
Nathan Goldup-John says he's been travelling to different towns and settlements in the area in the build-up to the election

After recharging my car, I travelled to Hay-on-Wye, a town famed for its bookshops and the annual Hay Festival, located on the border with Herefordshire.

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There, I met Jane Dodds, Welsh Liberal Democrat leader, in a coffee shop near Hay Castle.

"We meet people where they are, that's the important thing," she said.

Having previously represented the seat under the old Senedd system as a regional member for Mid and West Wales—a larger area than the current constituency—she does not consider the size to be a barrier.

"We do surgeries in places and we run a whole range of opportunities to meet people," she explained.
"It's just getting used to sitting in a car and driving around."
 A town's street with ribbons tied across it at roof-level. A sign reads
I stopped off in Hay-on-Wye for a coffee and a chat with the Welsh Lib Dem leader
A woman with brown hair and a pink coat, Jane Dodds, smiling
Jane Dodds says she's used to canvassing an area the size of Brycheiniog Tawe Nedd

Continuing my journey, I set out to meet the next candidate 51 miles away, a trip taking approximately an hour and a half over Bannau Brycheiniog to the western edge of the Brecon Beacons, arriving in Tairgwaith.

The village's name derives from three cottages, Tai'r Gwaith (the works' houses), built for pit officials when the first colliery was established in the 1830s.

Opencast mining later replaced deep pits throughout the area, but these have since closed. Plans are underway to develop a water sports centre at the lake formed on the former East Pit site.

The industrial legacy remains visible across Tawe Nedd, with notable disparities in employment and health.

Welsh Labour's lead candidate, Mahaboob Basha, emphasized the importance of community engagement.

"It doesn't matter how big this is," he stated.
"Reaching the community, talking to them, listening to them and supporting them, that is what Welsh Labour values rest in."

The former mining communities have traditionally supported Labour, but Plaid Cymru is contesting the seat vigorously. The party currently governs Neath Port Talbot Council in coalition with independents.

Under the previous voting system, Plaid Cymru also held two regional MS positions.

Plaid's lead candidate, Sioned Williams, expressed confidence in the representation model.

"There'll be six representatives covering the whole constituency," she said.
"All of us will try our absolute best to represent them.
"I don't see that really is a problem, I see it really as an opportunity."
A man in a navy suit and red tie, Mahaboob Basha, speaks to a man in a blue jumper, reporter David Grund
I met Mahaboob Basha in the village of Tairgwaith, steeped in Wales' coalmining history
A man in a green coat, David Grundy, speaks to a woman wit blonde hair and a white and black coat, Sioned Williams, in a town centre
Sioned Williams says the size of the constituency is an opportunity to get all her party's candidates to all corners of it

Due to scheduling constraints, my final meeting was at the northernmost part of Brycheiniog Tawe Nedd, in Rhayader, with Welsh Conservative candidate Tyler Chambers.

He stressed the necessity of direct community involvement.

"You can't do it from your office desk. You've got to be out in your community," he said.

I met him on the council estate where he was raised.

"You do that by just getting out there, speaking to as many people as possible, but going to those community events.
"I know if I'm elected I want to hold as many community surgeries as possible to try and engage and speak about those issues."
A man with blonde hair, Tyler Chambers, is smiling.
I met Tyler Chambers at the council estate he grew up in in Rhayader

The size of Brycheiniog Tawe Nedd, along with other constituencies, will be reviewed following this election, with potential adjustments before the 2030 election.

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This article was sourced from bbc

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