Monty Don Reminded of BBC Clothing Promotion Guidelines
Presenter Monty Don has been "reminded" of the BBC's guidelines concerning clothing after he appeared on Gardeners' World wearing a jacket from a company he recently promoted.
The BBC's editorial guidelines specify that presenters must not "appear on air wearing clothes or using products, goods or services which they have agreed, or been contracted, to promote".
Don recently featured in a video for Barbour's It's A Way of Life advertising campaign.
A BBC spokesperson stated:
"We have clear guidelines around presenters' commercial activities while working with the BBC, and Monty has been reminded of these guidelines."
Don is the lead presenter of the BBC Two programme, which has been broadcast for nearly 60 years.
Two years ago, Gary Lineker received a similar reminder after he appeared to wear items from his own Next fashion range while presenting BBC coverage of Euro 2024.
Monty Don has been contacted for comment.
