Odyssey Venue to Become The O2 Belfast
The Odyssey entertainment venue will be renamed The O2 Belfast following a new 10-year agreement between the organisation that operates it and Virgin Media O2.
This change will integrate the Odyssey into a network of 21 O2-branded music venues across the United Kingdom.
Currently, the 11,200-capacity arena at the Odyssey is sponsored by the energy company SSE. This sponsorship arrangement is set to conclude in July, at which point O2 will assume sponsorship of the entire site.
The agreement also encompasses sponsorship of the Belfast Giants ice hockey team, which is based at the Odyssey.
The financial details of the deal have not been publicly disclosed.
Management and Partnership Details
The venue is managed by a charitable organisation, the Odyssey Trust.
"We are delighted to welcome O2 as the site's new naming rights partner of The O2 Belfast.
This partnership marks an exciting chapter and reflects our shared ambition to deliver unforgettable, world-class experiences for the people of Northern Ireland and beyond."
These remarks were made by Paul McMahon, the chief executive of the Odyssey Trust.
Odyssey Complex Overview
In addition to the arena, the Odyssey complex includes the W5 science centre and the Odyssey Place entertainment area, which features a Cineworld cinema as its anchor tenant.
