Investigation into Fake and Misleading Online Reviews
Just Eat and Autotrader are among five companies currently under investigation by the UK's Competition and Markets Authority (CMA) concerning fake and misleading online reviews.
The CMA's inquiry also includes Feefo, Dignity, and Pasta Evangelists. The regulator is examining whether these firms have violated consumer protection laws.
Focus of the CMA Investigation
The probe will concentrate on the methods used to obtain, moderate, and present customer reviews.
Online reviews play a significant role in influencing billions of pounds in consumer spending annually. Despite this, many consumers remain concerned about the accuracy and authenticity of online content.
