Government Support Could Revitalize North Staffordshire Ceramics Sector
The ceramics industry in north Staffordshire, currently facing significant challenges, has the potential to thrive as a "highly dynamic" sector if it receives adequate government support, according to a recent report.
The research, commissioned by Stoke-on-Trent City Council, highlights the critical role ceramics plays in key industries such as aerospace, defence, clean energy, and electronics.
In recent years, the sector has encountered difficulties, including the collapse of several companies in Stoke-on-Trent amid rising energy costs and international competition.
A government spokesperson indicated that ministers "were expected to set out some support for the ceramics sector in due course."
The report, titled Ceramics Sector Assessment in North Staffordshire, cautions that companies remain vulnerable to "gas price shocks" linked to the ongoing conflict in Ukraine.
It notes that gas accounts for 90% of energy consumption in ceramics manufacturing, meaning that previously announced government support focused on electricity bills would offer only "minimal relief."
As a consequence of these pressures, the number of ceramics firms in north Staffordshire has declined from 137 in 2018 to 123 in 2024.
Despite these setbacks, research conducted by Kada and Ortus Economic Research found that the net worth of companies in advanced and technical ceramics, sanitaryware, and refractory products has increased since 2018.
Supply chain turnover in these sectors rose by 35% between 2018 and 2024, the report added.
"With the right support, the Stoke-on-Trent and north Staffordshire ceramics sector can prosper as a highly dynamic internationally respected foundational sector that creates excellent local jobs driving economic renewal and regional pride,"the report stated.
The council plans to share the report with government ministers as it, along with local MPs, continues to advocate for immediate assistance.
Council leader Jane Ashworth emphasized the industry's importance and potential, stating:
"This report makes clear that ceramics isn't just part of our past but our future too.
This isn't just about tableware – important though that is – but also about the vital role ceramics plays in key sectors like defence, health and aerospace.
There is a huge amount of innovation already happening and huge potential for growth."
During a recent House of Commons debate, Peter Kyle, Secretary of State for Business and Trade, expressed willingness to visit Stoke-on-Trent to gain a deeper understanding of the ceramics industry.
He noted that "a minority" of firms might qualify for support under existing schemes but emphasized the need for "a very, very focused look, a comprehensive look" at the sector.
The Department for Business and Trade has been contacted for further comment.
